Marketing Campaign Manager

Role Overview:

We are currently seeking an experienced and entrepreneurial Marketing Campaign Manager to translate marketing and business strategies into effective campaign plans. 

The individual will be a highly organised and analytical marketer, able to manage multiple internal and external stakeholders and competing priorities. They will be focussed upon creating the most effective and efficient approach to marketing campaigns across the year to achieve key targets and company goals. The candidate will be responsible for working across the marketing team to ensure campaigns are executed and reported on efficiently.

Key Responsibilities
● Develop campaign plans (Demand Generation and Member Engagement) and manage the execution and reporting of multi-channel communication activities aligned with the wider marketing plan.
● Evaluate and report on campaign and pipeline life-cycle to develop insights to inform ongoing approach.
● Work with the marketing team to lead execution planning for tactical campaigns within agreed budgets to agreed performance indicators.
● Partner with Content Strategy Manager on the development of campaign assets (e.g.
infographics, videos, social images)
● Working closely with Digital Marketing Manager to ensure appropriate tracking and reporting is in place to enable us to collate, analyse and interpret appropriate and relevant campaign management and KPI data.
● Work alongside the commercial team to continually benchmark our campaigns and seek out new ways to differentiate and improve the activities we undertake.

 

Key Attributes, Skills and Experience

● A minimum of 5 years of relevant marketing experience in a B2B environment ideally with
experience in a service or solutions-oriented businesses
● A minimum 5 years of experience working on marketing automation platform - Marketo is preferable
● Strong project management and planning skills – able to juggle several campaigns and projects at once
● Strong social media skills to enable you to engage with your target audience and design new strategies to grow the brand awareness
● Thorough understanding of the customer and how effective communication influences behaviour
● Excellent written and oral communications skills; ability to present self professionally and intelligently to internal colleagues, stakeholders, and clients.
● Ability to design creative and innovative marketing campaigns which can be used via any channel
● Ability to use tone of voice, brand key and key campaign vehicles to drive customer retention and growth
● Creative outlook, with a focus on conversion rates, not just lead volume
● Ability to create and implement marketing plans, with a proven track record of success
● The successful candidate will be a self-starter; this individual must be adaptable, persuasive, tenacious and perceptive and be able to execute a well-developed plan.

Success metrics

● Number of Leads and MQLs to increase the sales pipeline
● Member product utilization via health scores
● Member retention rate and revenue for membership

Company Overview

Procurement Leaders™ is the world’s largest and most valued procurement network and intelligence platform. Powered by a syndicated member and sponsor community of 775+ leading global companies, Procurement Leaders inspires 35,000+ senior leaders to make faster, more informed decisions and follow proven paths to success. Through next-practice insights, practical tools, expert guidance and industry connections, Procurement Leaders accelerates the transformation journey to greater value creation and procurement excellence.

Procurement Leaders is wholly owned by World 50, an organisation where the world’s best global executives are connected to each other and great thought leaders from every industry. 

Or, know someone who would be a perfect fit? Let them know!

London

Prospero House
SE1 1GA London Directions +44 (0)20 7501 0530 View page

Workplace & culture

At Procurement Leaders (PL) we live and breathe the OnePL mentality. Whether that's celebrating colleagues successes at Employee of Month, working onsite at our flagship events or building go-karts at our Summer Retreats, we care about one another and that is reflected in our brand and our culture. 

We set our employees up with career paths, personal development plans and the right tools to succeed in their role and beyond.

Whether PL is your first job out of university, or further into your career, you can trust that the experience you will gain from working here will enrich your story. 

To understand more about PL's external and internal culture check out our InstagramTwitter or LinkedIn.

 

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